SABMiller has positioned its premium Italian beer offering Peroni Nastro Azzurro (Peroni) as a brand synonymous with style and luxury, according to SAB director of Operations Mr. Anand Shukla.
SAB will create awareness about the brand through events and tastings. Unlike other beer, spirits and beverages brands, Mr. Shukla informed that SAB would not promote its high-end offerings with sports, since Peroni was a premium brand, which stood away from the clutter.
"We are not focusing on volumes in the case of Peroni, but on taking the customer to the next level. The brand will establish itself over the next five to seven years," revealed Mr. Anand Shukla while speaking with www.indiantelevision.com on the sidelines of a press conference.
Peroni will be imported until SAB achieves enough sales volumes to warrant brewing the beer in India. Peroni will be positioned on the upper-end of the premium beer segment.
Therefore, because of all the success all over the world, SAB Miller expressed their interests to launch Peroni in India too. It was first launched in Mumbai and then in Delhi on 7th February, 2008 in the F-Bar in Ashoka Hotel.
For Bangalore Launch Party watch the link...
1.http://publication.samachar.com/pub_article.php?id=1988145&navname=Bangalore%20&moreurl=http://publication.samachar.com/sify/bangalore/bangalorelive.php&homeurl=http://publication.samachar.com
For Mumbai Launch Party in Preve, Colaba watch the link.
2.http://photogallery.indiatimes.com/articleshow/2462975.cms
SAB will create awareness about the brand through events and tastings. Unlike other beer, spirits and beverages brands, Mr. Shukla informed that SAB would not promote its high-end offerings with sports, since Peroni was a premium brand, which stood away from the clutter.
"We are not focusing on volumes in the case of Peroni, but on taking the customer to the next level. The brand will establish itself over the next five to seven years," revealed Mr. Anand Shukla while speaking with www.indiantelevision.com on the sidelines of a press conference.
Peroni will be imported until SAB achieves enough sales volumes to warrant brewing the beer in India. Peroni will be positioned on the upper-end of the premium beer segment.
Therefore, because of all the success all over the world, SAB Miller expressed their interests to launch Peroni in India too. It was first launched in Mumbai and then in Delhi on 7th February, 2008 in the F-Bar in Ashoka Hotel.
For Bangalore Launch Party watch the link...
1.http://publication.samachar.com/pub_article.php?id=1988145&navname=Bangalore%20&moreurl=http://publication.samachar.com/sify/bangalore/bangalorelive.php&homeurl=http://publication.samachar.com
For Mumbai Launch Party in Preve, Colaba watch the link.
2.http://photogallery.indiatimes.com/articleshow/2462975.cms
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