On the Road… way to San Francisco…..

It was pure “Italian style in a Bottle” and a Peroni bottle to be exact. Over 500 media, VIP’s and celebrities enjoyed the official launch of Peroni Nastro Azzurro as bustling Union Square was transformed into a private party with savvy onlookers in downtown San Francisco.
”Peroni actually is an Italian brand and as you all know, fashion is from Italy and that is the source. We have brought it to the U.S. and have been here for the last year and a half promoting Nastro Azzurro. It is about fashion and style. This is a beer that if you want to differentiate yourself from the regular person, you’ll drink it,” says Sonji Blount, Sr. Associate Brand Manager of Peroni.

The good life theme definitely flowed through each and every aspect of the party, kicking off with an exciting red carpet where style makers included Erika Gessin, founder of San Francisco’s Fashion Week and Lluvy from season 4 of America’s Next Top Model, where the cross between San Francisco style was just as evident here as in any other fashion capitol around the world.

"It should be an awesome show, Niki Flynn and FashionAssassin have never shown in the United States, so it’s a big deal and for Peroni to be here too,” says Lluvy, from America’s Next Top Model. “What I love about San Francisco is the very urban feel. You could walk down the street and see an executive, emo kid or a high-class socialite. This city has a great mix of everybody,” she adds.

While guests nibbled on a colorful array of appetizers from Emporio Rulli, including savories like the assorted pizzette with capers, olives & anchovies, Bigne salata, a savory cream puff dough with bell peppers and for the dolce lover, Zabaglione alla bierra (made with Peroni beer), while no doubt enjoying the fashionable beer du jour, San Franciscans

enjoyed a live and intense performance by artist and live painter David Garibaldi – who ended his painting whirlwind with an oversized image of a beautiful bottle of Peroni.

The fashion show was another big hit as labels that have never showed in the U.S. were sported on the runway, including Niki Flynn and FashionAssassin, where fashion lovers worldwide can buy the brands at www.MaleOrderOnly.com, an online shopping site for guys based out of Australia.