For the launch of its beer in France, Peroni did splash out: 40 sumptuous BuzzKits were sent to bloggers, all members of the BuzzParadise community. Five amongst them were also invited to a party at the Zebra Square in Monaco on July 4th.
In the BuzzKits there were a bottle of Peroni Nastro Azzurro, a towel, a beach bag and a polo shirt with the Peroni logo printed on it .
The invited bloggers in the Monegasque principality enjoyed a cocktail, finger food, and received their BuzzKit together with an MP3 player in the brand’s colors.
A well-conducted operation that was well transmitted on the web. That was really a successful debut for Peroni in France.
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