Flavors in Defence Colony
The Sartoria in Vasant ViharThese are the places where you can hang out to have an italian bottle of style and fashio....
...that is nothing but............Peroni Nastro Azzurro..............PIACERE!!!!!
Tuesday, June 10, 2008
Peroni Nastro Azzurro Outlets in delhi...
Flavors in Defence ColonyThe Sartoria in Vasant ViharThese are the places where you can hang out to have an italian bottle of style and fashio....
...that is nothing but............Peroni Nastro Azzurro..............PIACERE!!!!!
Show Off in Russia…..
On 23rd April, 2008 SABMiller announced the launch of its premium Italian brand, Peroni Nastro Azzurro, in Russia. It was the most significant launch for Peroni Nastro Azzurro this year. This investment is part of the brand’s £25million international roll out. The world’s number one premium Italian beer has experienced significant global growth in the last year, with international sales of Peroni Nastro Azzurro at the end of March up 72% over last year.
To mark the occasion of the Russia launch, Peroni Nastro Azzurro hosted a party at a central Moscow style venue, Arsenal, on 22 April. To reinforce the brand’s Italian style positioning, Italian fashion designer, Antonio Berardi, presented an installation of his highly coveted parachute dresses from his recently revealed A/W 2008-2009 collection in Paris last month. These innovative pieces of Italian design are already creating a stir in the fashion world and this was the first time that the dresses will be on Russian soil.
James Wilson, SABMiller Russia’s Managing Director says…..
“Russians have long had a love affair with all things Italian, associating their goods with elegance, craftsmanship and authenticity. They are becoming increasingly demanding and appreciate brands with quality, strong heritage and international appeal, all values embodied by Peroni Nastro Azzurro.”
Chris Taylor, SABMiller’s International Brand Director for Peroni Nastro Azzurro adds………………………………………………………
“Peroni Nastro Azzurro’s unique Italian style positioning, as well as the huge opportunities opening up in the Eastern markets, means the brand is well placed to be very successful in Russia. Peroni Nastro Azzurro continues to win hearts and minds around the world. It has
reinvigorated the beer category by constantly challenging people’s perceptions about traditional beer drinking, country by country, and it has done this by ensuring that the brand’s Italian heritage and style remains at the core of all its activities.“
Peroni Nastro Azzurro is truly an international brand, now present in Australia, India, South Africa, the UK, the US, Colombia, France, Peru, Poland, Romania, Puerto Rico, Japan and of course its home in Italy.
To mark the occasion of the Russia launch, Peroni Nastro Azzurro hosted a party at a central Moscow style venue, Arsenal, on 22 April. To reinforce the brand’s Italian style positioning, Italian fashion designer, Antonio Berardi, presented an installation of his highly coveted parachute dresses from his recently revealed A/W 2008-2009 collection in Paris last month. These innovative pieces of Italian design are already creating a stir in the fashion world and this was the first time that the dresses will be on Russian soil.
James Wilson, SABMiller Russia’s Managing Director says…..
“Russians have long had a love affair with all things Italian, associating their goods with elegance, craftsmanship and authenticity. They are becoming increasingly demanding and appreciate brands with quality, strong heritage and international appeal, all values embodied by Peroni Nastro Azzurro.”
Chris Taylor, SABMiller’s International Brand Director for Peroni Nastro Azzurro adds………………………………………………………
“Peroni Nastro Azzurro’s unique Italian style positioning, as well as the huge opportunities opening up in the Eastern markets, means the brand is well placed to be very successful in Russia. Peroni Nastro Azzurro continues to win hearts and minds around the world. It has
reinvigorated the beer category by constantly challenging people’s perceptions about traditional beer drinking, country by country, and it has done this by ensuring that the brand’s Italian heritage and style remains at the core of all its activities.“
Peroni Nastro Azzurro is truly an international brand, now present in Australia, India, South Africa, the UK, the US, Colombia, France, Peru, Poland, Romania, Puerto Rico, Japan and of course its home in Italy.
Buzzing “BUZZKITS” In MONACO…..
For the launch of its beer in France, Peroni did splash out: 40 sumptuous BuzzKits were sent to bloggers, all members of the BuzzParadise community. Five amongst them were also invited to a party at the Zebra Square in Monaco on July 4th.
In the BuzzKits there were a bottle of Peroni Nastro Azzurro, a towel, a beach bag and a polo shirt with the Peroni logo printed on it .
The invited bloggers in the Monegasque principality enjoyed a cocktail, finger food, and received their BuzzKit together with an MP3 player in the brand’s colors.
A well-conducted operation that was well transmitted on the web. That was really a successful debut for Peroni in France.
Life is sweet…….”Peroni Rocking”… in Japan…..
On 4th September, 2007 SABMiller plc announced the launch of its premium Italian beer, Peroni Nastro Azzurro, in Japan. This was the brand’s first entry into the East Asian market.
To mark the occasion they organized a launch party on September 4 in Tokyo’s Instituto Italiano di Cultura. To establish the brand’s credibility and to reinforce its Italian style positioning, PNA hosted a catwalk featuring Francesca Versace’s Central St Martin’s graduate collection – showing for the first time to an audience of Japan’s leading fashion commentators and opinion formers.
The company has invested in promoting the brand in Japan to greatly increase its presence and consumer awareness. This will be supported by a strong marketing campaign that will communicate the effortless Italian style proposition.
Japan is the world’s third largest economy with a population of 127 million. It acts as a beacon for Asia in terms of consumer sophistication and setting new trends. Japanese consumers love all things Italian associating their goods with glossy, high-end quality and luxury.
Japan ranks number five globally for beer consumption – consuming 63.6 million hectolitres per year. Imported international brands are growing strongly from a low base, offering Peroni Nastro Azzurro tremendous potential to increase market share. SABMiller hopes Peroni will become a top tier brand in the country over the next five years.
Chris Taylor, SABMiller International Brand Director for Peroni Nastro Azzurro, commented…..
“Japanese urban consumers are very stylish and extremely interested in high quality and design. They also show a real appetite for Italian brands. Peroni Nastro Azzurro represents the finest Italian quality, craftsmanship and design. As such we believe there will be an appreciative audience in Japan for Peroni Nastro Azzurro’s superior taste and Italian style credentials”
To mark the occasion they organized a launch party on September 4 in Tokyo’s Instituto Italiano di Cultura. To establish the brand’s credibility and to reinforce its Italian style positioning, PNA hosted a catwalk featuring Francesca Versace’s Central St Martin’s graduate collection – showing for the first time to an audience of Japan’s leading fashion commentators and opinion formers.
The company has invested in promoting the brand in Japan to greatly increase its presence and consumer awareness. This will be supported by a strong marketing campaign that will communicate the effortless Italian style proposition.
Japan is the world’s third largest economy with a population of 127 million. It acts as a beacon for Asia in terms of consumer sophistication and setting new trends. Japanese consumers love all things Italian associating their goods with glossy, high-end quality and luxury.
Japan ranks number five globally for beer consumption – consuming 63.6 million hectolitres per year. Imported international brands are growing strongly from a low base, offering Peroni Nastro Azzurro tremendous potential to increase market share. SABMiller hopes Peroni will become a top tier brand in the country over the next five years.
Chris Taylor, SABMiller International Brand Director for Peroni Nastro Azzurro, commented…..
“Japanese urban consumers are very stylish and extremely interested in high quality and design. They also show a real appetite for Italian brands. Peroni Nastro Azzurro represents the finest Italian quality, craftsmanship and design. As such we believe there will be an appreciative audience in Japan for Peroni Nastro Azzurro’s superior taste and Italian style credentials”
On the CatWalk….. in London…..
To support the brand re-launch, SABMiller announced the global brand strategy for Peroni Nastro Azzurro, which kicked off in London with ‘Emporio Peroni’ – an exclusive non-shop boutique. Situated on London’s Sloane Street, a single bottle of Peroni was showcased on an illuminated plinth in a blank white retail space, captivating passers by who could look but not enter the shop. It was estimated that 63 million people
around the world saw or heard the resulting news stories. The same groundbreaking marketing activation has since appeared in the US, Poland, Peru and Puerto Rico.
Nevertheless, people passing by could peer in the showcase window to see a white room dominated by a single bottle of Peroni's premium brand, Nastro Azzurro, enshrined on a white pedestal. Toward the back stood a sleek, gleaming refrigerator with the brewer's name on it
"Peroni was very much seen as a restaurant beer," said James Crampton, a spokesperson for SABMiller in London. "When we took it over a year ago, we really tried to brand it with this intrinsic Italian iconic image. You have your Gucci, your Fendi, and your Peroni. The idea was to move it from the popular restaurant trade toward the young trendsetting, sophisticated consumers that really are in the forefront of fashion and thinking."
Now the company has created what it calls "Mobile Cinema," a campaign for Peroni beer with the aim of linking the brand with classic Italian movies like "La Dolce Vita," directed by Federico Fellini.
A special Volkswagen van, equipped with an instant theater, has been prowling through London, pausing to create outdoor Cinema Peroni by showing five-minute clips of the movie on bare walls throughout London while Peroni promoters pass out popcorn.
Later on, Peroni's promoters were in the meatpacking district of New York with a party tied to design week there. "Peroni has sponsored a lot around it," Crampton said. "We're also seeing sponsorships with New York fashion week. We're trying to hit the sophisticates and what we really want to do is to get into their minds."
around the world saw or heard the resulting news stories. The same groundbreaking marketing activation has since appeared in the US, Poland, Peru and Puerto Rico.
Nevertheless, people passing by could peer in the showcase window to see a white room dominated by a single bottle of Peroni's premium brand, Nastro Azzurro, enshrined on a white pedestal. Toward the back stood a sleek, gleaming refrigerator with the brewer's name on it
"Peroni was very much seen as a restaurant beer," said James Crampton, a spokesperson for SABMiller in London. "When we took it over a year ago, we really tried to brand it with this intrinsic Italian iconic image. You have your Gucci, your Fendi, and your Peroni. The idea was to move it from the popular restaurant trade toward the young trendsetting, sophisticated consumers that really are in the forefront of fashion and thinking."
Now the company has created what it calls "Mobile Cinema," a campaign for Peroni beer with the aim of linking the brand with classic Italian movies like "La Dolce Vita," directed by Federico Fellini.
A special Volkswagen van, equipped with an instant theater, has been prowling through London, pausing to create outdoor Cinema Peroni by showing five-minute clips of the movie on bare walls throughout London while Peroni promoters pass out popcorn.
Later on, Peroni's promoters were in the meatpacking district of New York with a party tied to design week there. "Peroni has sponsored a lot around it," Crampton said. "We're also seeing sponsorships with New York fashion week. We're trying to hit the sophisticates and what we really want to do is to get into their minds."
On the Road… way to San Francisco…..
It was pure “Italian style in a Bottle” and a Peroni bottle to be exact. Over 500 media, VIP’s and celebrities enjoyed the official launch of Peroni Nastro Azzurro as bustling Union Square was transformed into a private party with savvy onlookers in downtown San Francisco.
”Peroni actually is an Italian brand and as you all know, fashion is from Italy and that is the source. We have brought it to the U.S. and have been here for the last year and a half promoting Nastro Azzurro. It is about fashion and style. This is a beer that if you want to differentiate yourself from the regular person, you’ll drink it,” says Sonji Blount, Sr. Associate Brand Manager of Peroni.
The good life theme definitely flowed through each and every aspect of the party, kicking off with an exciting red carpet where style makers included Erika Gessin, founder of San Francisco’s Fashion Week and Lluvy from season 4 of America’s Next Top Model, where the cross between San Francisco style was just as evident here as in any other fashion capitol around the world.
"It should be an awesome show, Niki Flynn and FashionAssassin have never shown in the United States, so it’s a big deal and for Peroni to be here too,” says Lluvy, from America’s Next Top Model. “What I love about San Francisco is the very urban feel. You could walk down the street and see an executive, emo kid or a high-class socialite. This city has a great mix of everybody,” she adds.
While guests nibbled on a colorful array of appetizers from Emporio Rulli, including savories like the assorted pizzette with capers, olives & anchovies, Bigne salata, a savory cream puff dough with bell peppers and for the dolce lover, Zabaglione alla bierra (made with Peroni beer), while no doubt enjoying the fashionable beer du jour, San Franciscans
enjoyed a live and intense performance by artist and live painter David Garibaldi – who ended his painting whirlwind with an oversized image of a beautiful bottle of Peroni.
The fashion show was another big hit as labels that have never showed in the U.S. were sported on the runway, including Niki Flynn and FashionAssassin, where fashion lovers worldwide can buy the brands at www.MaleOrderOnly.com, an online shopping site for guys based out of Australia.
Sunday, June 08, 2008
"Italian Fashion in a Bottle"...
“Peroni to Become the Most Stylish Beer in the World…...”
Today's beer brands lack style and flair. Many consumers are choosing to look elsewhere - at wines and spirits - to express their sense of fashion and style. Peroni however will change that. Peroni is all about style. Peroni is the quintessential Italian beer; it comes from the fashion capital of the world; its looks, communication and experiences will consistently convey style superiority to the rest of the category. ‘Modern sophisticates’.” will prefer it over all other beers, by leveraging its extrinsic imagery as “Italian style in a bottle.”
Historically, the look and feel of the packaging, featuring a white label with a red signature on a green bottle – the colors of the Italian flag - was rich in heritage and Italian cues. The organization doesn’t believe in change for change’s sake. Therefore, they kept these timeless elements, along with the banners and gold details that lend a high quality feel to the label, and updated them with a stylish new twist. They also kept the familiar embossed green bottle, emblazoned with the phrase ‘Birra Superiore’ as a signal of quality. However, they have subtly brought them up to date, elongating the neck of the bottle for a sleeker look.
The company backed up the chic redesign with new brand positioning, themed around ‘Effortless Italian cool’. This provided a creative thread that they could weave through all above-the-line activity, including point-of-sale materials, to create a sophisticated and compelling environment. The new packaging and identity together formed a strong creative springboard for growth, with launch events at some of the world's most stylish venues and an ad campaign inspired by Italian movie classic, La Dolce Vita.
Today's beer brands lack style and flair. Many consumers are choosing to look elsewhere - at wines and spirits - to express their sense of fashion and style. Peroni however will change that. Peroni is all about style. Peroni is the quintessential Italian beer; it comes from the fashion capital of the world; its looks, communication and experiences will consistently convey style superiority to the rest of the category. ‘Modern sophisticates’.” will prefer it over all other beers, by leveraging its extrinsic imagery as “Italian style in a bottle.”
Historically, the look and feel of the packaging, featuring a white label with a red signature on a green bottle – the colors of the Italian flag - was rich in heritage and Italian cues. The organization doesn’t believe in change for change’s sake. Therefore, they kept these timeless elements, along with the banners and gold details that lend a high quality feel to the label, and updated them with a stylish new twist. They also kept the familiar embossed green bottle, emblazoned with the phrase ‘Birra Superiore’ as a signal of quality. However, they have subtly brought them up to date, elongating the neck of the bottle for a sleeker look.
The company backed up the chic redesign with new brand positioning, themed around ‘Effortless Italian cool’. This provided a creative thread that they could weave through all above-the-line activity, including point-of-sale materials, to create a sophisticated and compelling environment. The new packaging and identity together formed a strong creative springboard for growth, with launch events at some of the world's most stylish venues and an ad campaign inspired by Italian movie classic, La Dolce Vita.
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